Goldpine - Concoction
Who are they?
Goldpine has grown from a small post producer in the heart of Nelson’s Golden Downs forest, talking and dealing direct with farmers. In almost 40 years, nothing has changed – the company is still people-focused, with their stores being located close to their customers. As New Zealand’s Outdoor Timber Specialist, Goldpine caters to the needs of their customers with expert advice and their own range of products second-to-none.
Why did they approach us?
Goldpine were going through a strategic review to position themselves better in the market. A result of this review would be the renovation of their online presence, a 10-year-old website. The difference with Goldpine is, they wanted to ensure their site and company were aligned. They wanted to be involved in the development every step of the way.
What did we do?
Goldpine approached us with the task of updating their existing website. Worried that web developments can often result in a site that does not reflect the company, Goldpine asked that we review the current position of the company, understand the strategy and develop a concept from there.
- Review current site and company goals
- This process helps both parties understand where the problem lies and the perfect solution fit for the business.
- Proposed Web Strategy
- We developed a strategy for the site and the overall intention of this touch point.
- Web design, concept and development
- Working closely with Goldpine, we planned, developed and finalised the site with full CMS integration.
- Tracking and analytics
- Goldpine receives thorough analytics and insights on their site to ensure any decision is made with the backing of sound figures.
Check it out!
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